Contributing to the exponential growth of TOPdesk’s client base! One of TOPdesk’s goals is to grow substantially. You understand like no other what role a Paid Social Performance Marketer plays in achieving this goal. Even better: while reading this, you already know why you were able to find this vacancy so easily. 

So, what is it that you’re going to do ? You’ll work together with (international) local marketers to improve social ad performances, create and implement a strong paid social strategy. Your colleagues from all branches are your customers and you’re their ‘agent’. You improve our visibility on social media, test ad texts, display and video ads, and analyze the behaviour of our potential customers. You set up campaigns and continuously measure the results. You report your findings and best practices to international stakeholders within TOPdesk and the field marketers. 

As a Paid Social Performance Marketer, together with your local colleagues, you’ll be improving 11 international LinkedIn Ads accounts and our Meta Ads accounts, while also experimenting with new channels. You’ll be responsible for our strategy on Gartner Digital Markets and experiments on Reddit. In doing so, you keep yourself updated on the latest trends and developments in paid advertising. Ready to never stop learning and developing yourself? We’ve got a spot for you!

At TOPdesks headquarters in Delft, you’ll work together with about 30 direct colleagues and another 50 marketeers and creatives worldwide. The global Growth & Commerce (G&C) department is part of the larger international marketing vertical where everyone has the same goal: build a solid marketing machine for TOPdesk.

You’ll have a seat on Team DOG in the G&C department, in our marketing domain ‘Inspire’. G&C consists of several multidisciplinary scrum teams, that all have their own goals and KPIs: Team Brand Awareness (BAT), Team Funnel Optimisation and Experience (FOX), Team Product & Customer Happiness and your Team Demand Optimization Generation (DOG). Each team within G&C uses the channels best suited to achieving its goals, e.g. campaigns, social media, events, webinars and/or paid ads. Your colleagues are experts in online marketing, design, copywriting and web development.

• You have a college or university degree in online marketing. 
• You have an affinity with LinkedIn Ads and Meta Ads.
• You’re analytical and data-driven. 
• You know your way around Google Analytics 4.
• You’re eager to learn new things and run experiments: you are constantly looking to improve. 
• You have previous experience with lead generation.
• You have strong communication skills in English.

• Endless possibilities to develop yourself as an online marketing expert.
• Working at one of the best employers in the Netherlands.
• Contributing to an international, growing company.
• A salary that grows as you do.
• Vitality budget of € 50 each month.
• Your own laptop: do you choose Windows or macOS?
• 10 to Grow: time and budget for your personal development.
• Volunteer activities during working hours.
• Paid parental leave.
• 8 flexible holidays instead of the official Dutch public holidays.
• Want to know more? Read our blog about all perks of the job.

Enthusiastic? Please send in your motivation and resume via the application form. Any questions about this role? Contact Leander Overmeer via +31 (0)15 270 0900.

Tips for your letter: we believe it’s important for this role that you’re eager to learn, data-driven and a good communicator. That’s why we’re interested in reading, through an example, what these competences mean to you. We’re also very interested to know why you want this role and why you want to work at TOPdesk.