Director of Pricing and Packaging (m/f/d)
TOPdesk is an international software company specializing in service management. With over 700 colleagues across 8 countries and more than 5,000 customers worldwide, we help organizations deliver outstanding services every day.
- 40
- Senior position
- 8250-9250
- Delft, Kaiserslautern
What are we looking for?
We are looking for a Director of Pricing & Packaging to own how TOPdesk turns customer value into revenue, especially for our agentic services. This is a role with high strategic impact: as the product shifts from seats toward outcomes, AI monetization becomes a primary lever for growth.
This role is for a leader who wants to accelerate topline growth through pricing and packaging, and who treats them as product decisions. You set the direction for how our value is metered, packaged, and priced across the portfolio. You align Product, Sales, and Finance around it, and you make sure the model moves the business. You thrive in ambiguity, build the analysis yourself, and hold a clear line from customer value to revenue and margin.
AI is changing both what we sell and how we price it. Token and compute costs move, value metrics are unsettled, and the buyer increasingly orchestrates agents rather than operating a tool. We need a director with the conviction to design new monetization models for this world, the quantitative depth to defend them, and the spine to hold the line when the easy answer is to discount.
Your job
Own the pricing and packaging strategy
Set the long-term direction for how TOPdesk prices and packages its products. Decide the pricing architecture across all SKUs, including the shift from seat-based to hybrid usage and outcome-based models for AI services. You own the what and the why of monetization; the boundary with Engineering on delivery stays clean.
Get packaging right
Own packaging decisions: what goes in which tier, what gets unbundled, what becomes an add-on. Keep positioning and monetization in step with what the product becomes.
Design the monetization model for AI
Define the value metrics for AI and agentic services (per resolution, per agent action, per outcome), and the metering and margin guardrails that keep them viable as token and compute costs fluctuate. Translate what agents make possible into a monetization model the market understands and will pay for.
Own monetization outcomes
You are measured on whether monetization moves the business: revenue growth, gross margin on AI services, expansion, and the strength of packaging as a competitive lever. Define success clearly and keep the focus there.
Run the evidence engine
Run pricing experiments and willingness-to-pay research with customers and prospects. Build the business case and forecast for each pricing change yourself. Bring data as evidence, not decoration.
Hold the commercial guardrails
Set discount guardrails and approval thresholds in partnership with Sales and Finance. Be the voice that protects price integrity when there is pressure to give it away.
Lead and grow the pricing function
Build and lead the pricing and packaging capability. Set the bar for how the team uses modern tooling and analysis, and coach them to spend their time on strategy and customer value rather than administrative effort.
Influence at executive level
Act as a trusted strategic partner to senior leadership across Product, Sales, and Finance. Distil pricing strategy, trade-offs, and revenue impact into concise narratives that support fast, effective decisions.
Your profile
- 10+ years in senior B2B SaaS roles, with deep, direct ownership of pricing and packaging. This can come from a dedicated pricing leadership track or from a senior product leadership role where you owned monetization end-to-end.
- Direct experience monetizing AI, API, or platform products, not just SaaS seats. A clear point of view on value metrics for AI and the conviction to defend them.
- Has led at least one major repricing or repackaging at a $100M+ ARR company.
- Strong quantitative chops: builds the model personally, rather than briefing an analyst.
- A track record of influencing C-level decisions across Product, Sales, and Finance.
- Defends pricing discipline with evidence, even when there’s pressure to give value away.
- Nice to have: ESM, ITSM, or adjacent enterprise software background, and experience with channel and partner pricing.
Reporting line and decision rights
Reports to the CPO, with a dotted line to the CFO for margin and forecast alignment.
Owns: list price, packaging structure, value metric definition.
Co-owns with CRO: discount guardrails, deal desk policy.
Co-owns with CFO: margin targets, revenue forecast impact.
About the role and team
TOPdesk is an enterprise service management company helping organizations across Europe and beyond deliver better services. As Director of Pricing & Packaging, you will report to the CPO and work as a peer to the product directors who own the portfolio, partnering closely with Sales and Finance.
This is what you do it for
The nicest colleagues, a laptop, and a salary that grows with you. That is a no-brainer, of course. But there’s more. Much more. In the Employee Handbook, you’ll discover all of our employment conditions.
10 to Grow
Devote 10% of your working time and a budget equivalent to 10% of your gross annual salary to personal development.
Paid parental leave
Receive your full salary for 9 weeks + 50% of your salary for 17 weeks. Why? Because parenting is hard work.
Volunteering
Simply do it during work time. Did we mention helping people is part of our DNA?
10 to Grow
Devote 10% of your working time and a budget equivalent to 10% of your gross annual salary to personal development.
Paid parental leave
Receive your full salary for 9 weeks + 50% of your salary for 17 weeks. Why? Because parenting is hard work.
Volunteering
Simply do it during work time. Did we mention helping people is part of our DNA?
The job interview process. This is how we do it!
1 You apply
You send your CV and cover letter. Within the week, you'll hear if we're going to meet.
2 Who am I speaking to?
During a phone screening interview, we’ll check if our expectations are aligned. If so, we’ll get together for the first interview.
3 First interview: culture
You'll get to know TOPdesk, and we’ll get to know you! If you have the true TOPdesk spirit, we’ll meet again for a second interview.
4 Second interview: job details
Let’s find out if your experience and skills make you the perfect fit for the job and team.
5 Contract discussion
Everyone excited? Check! Time to draw up a contract and choose your start date.
6 Welcome to TOPdesk!
Once you’ve signed the contract, we’ll arrange everything for your first day. Let the adventure begin!
