Senior Manager of Demand Generation
In this role, you will translate strategic goals into effective campaign plans, oversee measurement and the adtech stack, manage vendors and budgets, and collaborate closely with Brand, Product Marketing, Field Marketing, and RevOps. Together, you’ll ensure campaigns generate high-quality leads and deliver measurable pipeline impact.
- 40
- Senior position
- Hbo/wo
- Global / Remote-friendly
Role
We’re hiring a hands-on Senior Manager, Demand Generation to lead this global team day-to-day, scale paid and automation programs, own measurement & attribution, and coach a distributed group of specialists. You will translate strategic goals into campaign plans, govern measurement and adtech, manage vendors and budgets, and partner closely across Brand, Product Marketing, Field Marketing and RevOps to ensure campaigns deliver high quality leads and measurable pipeline outcomes.
About the Team
The Demand Generation team drives growth for TOPdesk by creating, executing and optimizing data-informed online marketing strategies that increase awareness, generate qualified leads and contribute directly to pipeline and revenue. The team owns paid media, database marketing, adtech/analytics and marketing automation, and is responsible for scalable digital campaigns and performance reporting across global and regional markets.
The team’s services include paid search, programmatic display, paid social, lead buy/content syndication, third-party email/placements and performance reporting — with a clear mandate to support sales enablement and predictable pipeline growth.
Are you our new Senior Manager Demand Generation?
- 6–10+ years’ experience in digital performance marketing with progressive responsibility
- 2+ years managing and developing teams of marketers.
- Demonstrated ownership of paid search (Google Ads, Microsoft Ads), paid social and programmatic (DV360 / DSPs), with a record of scalable campaign performance.
- Strong technical fluency with adtech and analytics: Google Tag Manager, GA4, conversion tracking and cross-channel attribution models.
- Hands-on experience with marketing automation and CRM integration (HubSpot or similar) to build nurture programs and scoring models.
- Proven budgeting and vendor/agency management experience, including negotiating and evaluating partners.
- Excellent data literacy (dashboards, A/B testing frameworks, experimentation) and ability to convert analysis into strategic decisions.
- Strong cross-functional collaboration and stakeholder management skills; experience working alongside RevOps/Sales/Brand/PMM.
What you’ll own / key responsibilities
- Team leadership & development — Manage, mentor and grow a distributed team of paid search, paid media, adtech/analytics and marketing automation specialists. Set clear goals, run regular 1:1s, lead hiring and support career development. (Team currently includes paid search, paid media, adtech/analytics and HubSpot/automation roles.)
- Strategic planning & execution — Define and execute multi-channel paid acquisition strategies (paid search, social, display, programmatic, video) aligned to funnel stages and GTM priorities; balance global frameworks and regional localization.
- Marketing automation & lifecycle — Own lead nurture, scoring and campaign triggers working with HubSpot specialists to convert engagement into pipeline and improve lead lifecycle management.
- AdTech & analytics governance — Ensure robust tracking and data quality (GTM, GA4), drive cross-channel attribution, and maintain the adtech stack to enable reliable performance measurement and optimization.
- Budgeting & vendor management — Own budget allocation, pacing and vendor/agency relationships for global and regional paid activity; optimize spend for ROI and pipeline contribution.
- Performance reporting & insights — Standardize dashboards and KPIs, translate campaign performance into actionable insights, and present impact to marketing leadership and cross-functional partners.
- Cross-functional partnership — Work closely with Brand, Product Marketing, Web/UX, Field Marketing and RevOps to align messaging, landing pages, scoring and hand-offs to sales.
Succes metrics (what great looks like)
Your performance (and the team’s) will be measured against the Demand Gen KPIs already in use:
• Monthly site traffic and conversion performance
• Cost per MQL (CPMQL) and ROI on paid campaigns
• MQL → SQL conversion rate and pipeline contribution
• Email open / click rates, nurture performance and lead quality
• SEO rankings for priority keywords and social engagement rates
This is what you do it for
The nicest colleagues, a laptop, and a salary that grows with you. That is a no-brainer, of course. But there’s more. Much more. In the Employee Handbook, you’ll discover all of our employment conditions.
10 to Grow
Devote 10% of your working time and a budget equivalent to 10% of your gross annual salary to personal development.
Paid parental leave
Receive your full salary for 9 weeks + 50% of your salary for 17 weeks. Why? Because parenting is hard work.
Volunteering
Simply do it during work time. Did we mention helping people is part of our DNA?
10 to Grow
Devote 10% of your working time and a budget equivalent to 10% of your gross annual salary to personal development.
Paid parental leave
Receive your full salary for 9 weeks + 50% of your salary for 17 weeks. Why? Because parenting is hard work.
Volunteering
Simply do it during work time. Did we mention helping people is part of our DNA?
The job interview process. This is how we do it!
1 You apply
You send your CV and cover letter. Within the week, you'll hear if we're going to meet.
2 Who am I speaking to?
During a phone screening interview, we’ll check if our expectations are aligned. If so, we’ll get together for the first interview.
3 First interview: culture
You'll get to know TOPdesk, and we’ll get to know you! If you have the true TOPdesk spirit, we’ll meet again for a second interview.
4 Second interview: job details
Let’s find out if your experience and skills make you the perfect fit for the job and team.
5 Contract discussion
Everyone excited? Check! Time to draw up a contract and choose your start date.
6 Welcome to TOPdesk!
Once you’ve signed the contract, we’ll arrange everything for your first day. Let the adventure begin!
Got excited?
Please send us your cover letter and resume via the application form.
Tips for your cover letter? We think it is important that you are independent, solution-oriented and analytical. We would therefore like to hear, supported by an example, what these competencies mean to you.
Of course, we are also curious to know why you applied to this position and why you would like to work at TOPdesk.
Apply now!