Field Marketing Manager
The marketing leader of your territory - you own the regional GTM plan end to end, in true partnership with your regional Sales leader, and you're accountable for the pipeline that plan is built to deliver.
- 40 hours/week
- Mid/Senior level
- Bachelor’s degree
- £49k - £57k annual
- London
What are you going to do as Field Marketing Manager?
TOPdesk is an international software company that develops service management software for organizations across a wide range of industries. Founded over 30 years ago, we have grown to more than 700 colleagues across 8 countries, serving millions of users worldwide. We help organizations deliver better services through our software and expertise.
The marketing leader of your territory – you own the regional GTM plan end to end, in true partnership with your regional Sales leader, and you’re accountable for the pipeline that plan is built to deliver.
- Lead the Sales & Marketing relationship for your region: pipeline and forecasting calls, co-owned funnel metrics, agreement on what a qualified lead looks like
- Own lead, MQL, SQL, and pipeline targets for your region, tracked by new logo vs. upsell
- Run the quarterly work-back process with your Sales leader: turn the bookings target into a pipeline plan and close the gap
- Build the full-year regional GTM plan bottom-up, combining global direction with local market knowledge and pipeline targets
- Adjust the plan quarterly as a living document; decide which programs and events are worth your region’s time within budget
- Localise global campaign briefs and GTM launches for your region’s ICP, language, and buyer personas
- Select and run regional events, executive dinners, webinars, and shows with a clear activation playbook and meeting targets
- Own post-event follow-up so no lead in your region goes cold; feed field intelligence back to Demand Gen and Content
What you’ll own
- The regional field marketing plan and calendar in full
- Program and event selection, budget, and execution for your territory
- Regional pipeline and funnel metrics, jointly with your Sales leader
What success looks like (in the first 6-12 months)
- Your region’s GTM plan is built, aligned with Sales, and generating the pipeline it was designed to
- Sales leadership sees you as a co-owner of the number, not a support function
- Your events and campaigns clearly outperform a generic global rollout
Are you our new Field Marketing Manager?
Required experience & strengths
- Proven experience in field marketing, events, or integrated demand gen, ideally multi-region
- Experience in B2B SaaS; track record building and managing a full event portfolio
- Confident operating rhythm: planning, prioritization, and stakeholder management
- Comfortable owning a number alongside Sales, not just reporting on activity
This is what you do it for
The nicest colleagues, a laptop, and a salary that grows with you. That is a no brainer, of course. But there’s more. Much more. Here you’ll discover more of our employment conditions.
- Competitive base salary and profit share scheme
- Hybrid, flexible working and healthy work-life balance
- Learning budget equivalent to 10% of your basic salary
- Generous pension scheme with company contributions up to 8%
- Enhanced maternity & paternity leave
- Private health insurance options
- Cycle-to-work scheme and techscheme
- 15 fully paid sick days, 5 days paid parental/carer leave, and 3 volunteering days
- 26 days of paid annual leave (plus public holidays) and your birthday off!
- Employee Assistance Program for you and your family
- Unlimited career support
- Benefits including team outings & rewards, Perkbox membership, and offices with foosball, darts, and ping-pong!
10 to Grow
Use 10% of your work hours and a budget equivalent to 10% of your gross annual salary for personal development.
Volunteering
Simply do it during work time. Did we mention helping people is part of our DNA?
Paid parental leave
Enhanced maternity & paternity options to suit your family needs.
10 to Grow
Use 10% of your work hours and a budget equivalent to 10% of your gross annual salary for personal development.
Volunteering
Simply do it during work time. Did we mention helping people is part of our DNA?
Paid parental leave
Enhanced maternity & paternity options to suit your family needs.
The job interview process. This is how we do it!
1 You apply
You send your CV and cover letter. Within the week, you'll hear if we're going to meet.
2 Who am I speaking to?
During a phone screening interview, we’ll check if our expectations are aligned. If so, we’ll get together for the first interview.
3 First interview: culture
You'll get to know TOPdesk, and we’ll get to know you! If you have the true TOPdesk spirit, we’ll meet again for a second interview.
4 Second interview: job details
Let’s find out if your experience and skills make you the perfect fit for the job and team.
5 Contract discussion
Everyone excited? Check! Time to draw up a contract and choose your start date.
6 Welcome to TOPdesk!
Once you’ve signed the contract, we’ll arrange everything for your first day. Let the adventure begin!
Any questions?
- +44 (0)20 7803 42 00