Director of Pricing and Packaging

This role is for a leader who wants to accelerate topline growth through pricing and packaging, and who treats them as product decisions. You set the direction for how our value is metered, packaged, and priced across the portfolio. You align Product, Sales, and Finance around it, and you make sure the model moves the business. You thrive in ambiguity, build the analysis yourself, and hold a clear line from customer value to revenue and margin.

AI is changing both what we sell and how we price it. Token and compute costs move, value metrics are unsettled, and the buyer increasingly orchestrates agents rather than operating a tool. We need a director with the conviction to design new monetization models for this world, the quantitative depth to defend them, and the spine to hold the line when the easy answer is to discount.

What you’ll do

• Own the pricing and packaging strategy: Set the long-term direction for how TOPdesk prices and packages its products. Decide the pricing architecture across all SKUs, including the shift from seat-based to hybrid usage and outcome-based models for AI services. You own the what and the why of monetization; the boundary with Engineering on delivery stays clean.

• Get packaging right: Own packaging decisions: what goes in which tier, what gets unbundled, what becomes an add-on. Keep positioning and monetization in step with what the product becomes.

• Design the monetization model for AI: Define the value metrics for AI and agentic services (per resolution, per agent action, per outcome), and the metering and margin guardrails that keep them viable as token and compute costs fluctuate. Translate what agents make possible into a monetization model the market understands and will pay for.

• Own monetization outcomes: You are measured on whether monetization moves the business: revenue growth, gross margin on AI services, expansion, and the strength of packaging as a competitive lever. Define success clearly and keep the focus there.

• Run the evidence engine: Run pricing experiments and willingness-to-pay research with customers and prospects. Build the business case and forecast for each pricing change yourself. Bring data as evidence, not decoration.

• Hold the commercial guardrails: Set discount guardrails and approval thresholds in partnership with Sales and Finance. Be the voice that protects price integrity when there is pressure to give it away.

• Lead and grow the pricing function: Build and lead the pricing and packaging capability. Set the bar for how the team uses modern tooling and analysis, and coach them to spend their time on strategy and customer value rather than administrative effort.

• Influence at executive level: Act as a trusted strategic partner to senior leadership across Product, Sales, and Finance. Distil pricing strategy, trade-offs, and revenue impact into concise narratives that support fast, effective decisions.