Senior PR & External Communications Manager (m/f/d)
TOPdesk is an international software company specializing in service management with 700 employees in 8 countries and 5,000 customers worldwide. For our office in Kaiserslautern, Delft or London we are looking for a Senior PR & External Communications Manager (m/f/d)*.
- 40
- Senior
- University degree/Vocational qualification
- Salary starting at €60,000 and flexible on experience
- Kaiserslautern
About the role
We’re looking for an experienced PR and External Communications Lead to shape how TOPdesk’s story is heard across the Netherlands, Germany and the UK.
You’ll own our PR approach across three distinct markets, strengthening media relationships and turning our product and AI strategy into stories that earn attention and credibility.
Working closely with our CMO, Executive Team, and Marketing and Communications teams, you’ll help build a consistent TOPdesk narrative while adapting it to each market. As TOPdesk grows, we expect more markets to join your remit.
What you'll do
- Own PR strategy and execution across the Netherlands, Germany and the UK, adapting your approach to the maturity and media landscape of each market.
- Build and strengthen relationships with relevant technology, trade and business media across our key markets.
- Turn TOPdesk’s positioning — including our approach to “AI you can trust” — into compelling media stories, thought leadership, bylines and interview opportunities.
- Support and prepare our Executive Team for interviews, panels and speaking opportunities, from messaging and talking points to preparation and follow-up.
- Lead communications around key TOPdesk moments, including events, product announcements and our evolving AI roadmap.
- Partner closely with Internal Communications so our employees understand the story we’re telling externally — and why.
- Manage PR agencies and freelance partners across markets, setting clear priorities and ensuring high-quality, locally relevant execution.
- Build a meaningful approach to PR measurement, focusing on share of voice, quality of coverage, message pull-through and business relevance, rather than simply counting media mentions.
- Adapt messaging and tone to different European audiences without losing TOPdesk’s global positioning.
- Help build a scalable European PR playbook as additional markets join the remit.
What you'll need
We’re looking for someone who combines strategic communications thinking with a willingness to stay close to execution.
- Significant experience in PR, external communications or corporate communications, ideally within B2B SaaS, enterprise software or technology. 10+ years of experience is preferred.
- A strong track record of managing communications across multiple markets or international audiences.
- Strong experience building media relationships in at least one of our key European markets — the Netherlands, Germany or the UK — and an understanding of how PR approaches differ between markets.
- Experience translating complex technology or product developments into stories that journalists and business audiences genuinely care about.
- Confidence advising and preparing C-suite executives and senior leaders for media interviews, panels and speaking engagements.
- A strong understanding of how PR and earned media contribute to AI search and discovery (AEO/GEO).
- Excellent English communication and writing skills.
- Experience managing PR agencies, freelancers or other external communications partners.
- The ability to build structure where it doesn’t yet exist — from media strategy and messaging frameworks to measurement and ways of working.
Nice to have
- Knowledge of the German B2B technology and business media landscape, as Germany is key growth market.
- Experience communicating around AI, enterprise software, ITSM or digital transformation.
- German or Dutch language skills would be a strong advantage.
What we offer
The nicest colleagues, a laptop, and a salary that grows with you. That is a no-brainer, of course. But there’s more. Much more. In the Employee Handbook, you’ll discover all of our employment conditions.
Vacation
30 days' vacation a year - enough time to switch off, discover new things or simply do nothing for a change.
Salary
Vacation pay, special payments, monthly tax-free benefit in kind in the form of a Mastercard, corporate benefits.
Remote work
There is the possibility to work partly remotely after onboarding. As it fits in with appointments or other requirements.
Vacation
30 days' vacation a year - enough time to switch off, discover new things or simply do nothing for a change.
Salary
Vacation pay, special payments, monthly tax-free benefit in kind in the form of a Mastercard, corporate benefits.
Remote work
There is the possibility to work partly remotely after onboarding. As it fits in with appointments or other requirements.
The job interview process. This is how we do it!
1 You apply
You send your CV and cover letter. Within the week, you'll hear if we're going to meet.
2 You receive an invitation
Your preparation for the interview: You don't need to know all the company figures by heart, but it is an advantage if you have read up on our company in advance so that you can ask us any questions during the interview. Dress code: There is no prescribed dress code at TOPdesk. Just come in your favorite sneakers.
3 We get to know each other
During the interview, we'll tell you more about TOPdesk and you'll tell us more about yourself. The aim? To find out whether we are a good fit. It is particularly important for us to get to know your personality, as we cultivate a corporate culture in which every person and their individual skills are valued. Just be yourself!
4 We meet again
Let’s find out if your experience and skills make you the perfect fit for the job and team.
5 Contract discussion
Are both sides enthusiastic? Then we will plan another meeting as soon as possible to conclude a contract.
6 Welcome to TOPdesk
After you have signed the contract, we will agree the date of your first working day. Your career at TOPdesk can begin! Your personal buddy will be at your side right from the start and will help you to quickly find your feet in your new working life.
What makes this role different
You’ll join at a point where there is real opportunity to shape how TOPdesk shows up across Europe.
Rather than inheriting a finished PR playbook, you’ll have the space to build one: deciding where we focus, which relationships matter and how we turn our technology, people and perspective into stories worth telling.
You’ll work directly with senior leaders, influence how we communicate our approach to AI, and help strengthen TOPdesk’s reputation across three very different European markets.
And as our international presence grows, so will the scope of this role.
If you enjoy combining strategy, storytelling, media relationships and hands-on execution, we’d love to hear from you.
Are you interested?
Then we look forward to receiving your comprehensive application, including your salary expectations, using the application form below.
We are also interested in how you heard about us and why you are interested in TOPdesk as a future employer.
* We welcome applications from all interested parties, regardless of their ethnic and social background, age, religion, gender, disability, sexual orientation, or identity.
Apply now