Virtual Events Manager (m/f/d)

Your job

You won’t just run webinars. You’ll build a program. 

1) Build the webinar program from the ground up

• Define the strategy, cadence, and formats for TOPdesk’s global webinar and virtual events program
• Design a tiered event model – from thought leadership webinars and product demos to partner sessions and customer spotlights
• Create repeatable playbooks, templates, and processes that the wider marketing team can use and scale
• Own the full event lifecycle: concept, promotion, production, follow-up, and reporting

2) Drive pipeline and revenue impact

• Collaborate with Demand Generation to align webinar programs with campaign priorities and pipeline goals
• Partner with Commercial teams to ensure events support the buyer journey and hand off qualified attendees effectively
• Build a consistent pre-event and post-event nurture motion in close coordination with Rev Ops
• Track and report on pipeline contribution, influenced revenue, and attendee engagement metrics

3) Partner with Product Marketing and Field Marketing

• Work with Product Marketing to translate product launches, positioning, and competitive differentiators into compelling webinar content
• Collaborate with Field Marketing on regional activation – adapting global programs for local markets and audiences
• Support field teams in running virtual events that complement in-person activities (roadshows, user groups, trade shows)

4) Own the attendee experience

• Design engaging, high-quality virtual event experiences – not just slide decks with a presenter
• Ensure consistent brand experience across all digital events and virtual touchpoints
• Gather attendee feedback and continuously improve the format, content, and production quality

5) Build measurement and optimisation into everything

• Establish clear KPIs and a reporting framework for the webinar program
• Partner with Rev Ops to ensure event data flows cleanly into CRM and attribution models
• Analyse attendance patterns, engagement rates, and conversion data to improve future performance
• Share learnings and best practices across the marketing team

What you’ll own 

Program and strategy

• Full ownership of TOPdesk’s global webinar and virtual events program
• The event calendar, format strategy, and content mix
• Vendor relationships and platform management

Performance and reporting

• Webinar pipeline contribution and influenced revenue reporting
• Registrant-to-attendee conversion rates, engagement benchmarks, and post-event conversion metrics
• A regular cadence of insights shared back to Marketing leadership and Commercial stakeholders
• A clear global webinar strategy is in place and aligned with Demand Generation and Product Marketing priorities
• The first series of webinars has launched, with a repeatable format and a growing audience
• Program is visibly contributing to pipeline and commercial goals
• Cross-functional partners (Demand Gen, Product Marketing, Field Marketing, Sales) are actively involved and see the webinar program as a channel they want to invest in
• A content library of on-demand recordings is being built and repurposed across marketing channels

What success looks like (in the first 6–12 months)

• A clear global webinar strategy is in place and aligned with Demand Generation and Product Marketing priorities
• The first series of webinars has launched, with a repeatable format and a growing audience
• Program is visibly contributing to pipeline and commercial goals
• Cross-functional partners (Demand Gen, Product Marketing, Field Marketing, Sales) are actively involved and see the webinar program as a channel they want to invest in
• A content library of on-demand recordings is being built and repurposed across marketing channels