Digital Marketing Specialist

  • 30 - 38 hours
  • Bachelor's and/or Master's degree

About the role

As a Digital Marketing Specialist, you will:

  • Set up, manage and optimise PPC campaigns (search, display, Youtube, mobile)
  • Write ad copy that converts
  • Use analytics and data to measure the effectiveness of campaigns and keep the team updated on your success and learnings.
  • Assist the marketing team in drafting creative emails that will help nurture our leads and convert them into MQLs.
  • SEO – Drive ranks and traffic through implementing search engine optimisation strategies and creating great content. This could include anything from blog posts, case studies, digital content, scripts for videos, and more!
  • Collaborate with both TOPdesk Internationally and TOPdesk Australia stakeholders in achieving local goals and objectives.

About TOPdesk

Over 25 years ago, we launched a simple ticketing tool for IT helpdesks. Today, Our service management platform helps our customers integrate and simplify their organisation’s entire support needs, by seamlessly streamlining the flow of work.​

But it’s our people that add that extra zing. We believe culture is the most important reason why some organisations fail while others flourish. It’s why we highly value employee involvement and built our own business on trust, freedom, and responsibility from day one.

The TOPdesk culture

At TOPdesk, we’re passionate about creating an inclusive workplace that promotes and values diversity. We welcome and encourage applications from people of all backgrounds, ages, religions, including Aboriginal and Torres Strait Islander Peoples, LGBTIQA+ people, those with a disability, women and people with a cultural or linguistically diverse background.
Research shows that, unlike men, women and people from disadvantaged backgrounds are much less likely to apply for a role they don’t meet 100% of the criteria for. If you feel like you meet most but not all the criteria and genuinely have a strong passion for, and desire to learn then we’d be happy to help you acquire those skills at TOPdesk and encourage you to apply. Please give us some background in your cover letter so we know how to consider your application. We embrace flexibility to allow our people to manage the changing demands of work, personal, and family life.

The foundation of what we aim to achieve can be described in 3 words: Trust, Freedom, and Responsibility. Our working culture imbues colleagues with trust to do things, they have the freedom to decide how to do it and their innate sense of responsibility means they will get the job done.

Where will you go?

You will be working in the heart of Melbourne. The Australian branch is relatively young in comparison to other TOPdesk offices. TOPdesk was established in Melbourne at the end of 2019. The team consists of 7 colleagues so far.

To be successful in this role, you will have:

  • 2+ years of digital marketing experience
  • Demonstrated experience with PPC, SEO, Email Marketing, and Content Marketing
  • Strong communication and writing skills
  • Ability to work collaboratively within a team environment
  • Google Ads & Analytics certified
  • Good knowledge of organic search-specific tools such as Moz, SEMRush,…
  • Professional, outgoing and intelligent mixed with a fun-loving personality and can-do attitude!
  • A passion for learning

Bonus (preferred not required)

  • Previous agency experience
  • Basic understanding of web design

Apply?

Are you our future digital marketing specialist? Send your motivation letter and CV to us via the application form.

Tips for your cover letter? Tell us why you are applying for this position and why you would like to work at TOPdesk.

 

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