B2B Marketing Automation and Content Specialist

  • 30 - 38 hours
  • Bachelor's and/or Master's degree

About the role

As a B2B Marketing Automation and Content Specialist, you will:

  • Craft compelling content that captures our audience’s attention, including white papers, blogs, press releases, email marketing messages, case studies, presentation content, and video scripts.
  • Master HubSpot to create and optimise email workflows, track KPIs, and analyse performance data.
  • Use GA4, DataStudio, and other cutting-edge tools to gain insights into customer behaviour and identify areas of opportunity.
  • Create and manage reports and dashboards to track KPIs and measure success against agreed goals.
  • Work with a talented team to evangelise the TOPdesk brand and drive business growth.

About TOPdesk

Over 25 years ago, we launched a simple ticketing tool for IT helpdesks. Today, Our service management platform helps our customers integrate and simplify their organisation’s entire support needs, by seamlessly streamlining the flow of work.​

But it’s our people that add that extra zing. We believe culture is the most important reason why some organisations fail while others flourish. It’s why we highly value employee involvement and built our own business on trust, freedom, and responsibility from day one.

The TOPdesk culture

At TOPdesk, we’re passionate about creating an inclusive workplace that promotes and values diversity. We welcome and encourage applications from people of all backgrounds, ages, religions, including Aboriginal and Torres Strait Islander Peoples, LGBTIQA+ people, those with a disability, women and people with a cultural or linguistically diverse background.
Research shows that, unlike men, women and people from disadvantaged backgrounds are much less likely to apply for a role they don’t meet 100% of the criteria for. If you feel like you meet most but not all the criteria and genuinely have a strong passion for, and desire to learn then we’d be happy to help you acquire those skills at TOPdesk and encourage you to apply. Please give us some background in your cover letter so we know how to consider your application. We embrace flexibility to allow our people to manage the changing demands of work, personal, and family life.

The foundation of what we aim to achieve can be described in 3 words: Trust, Freedom, and Responsibility. Our working culture imbues colleagues with trust to do things, they have the freedom to decide how to do it and their innate sense of responsibility means they will get the job done.

To be successful in this role, you will have:

About You:

  • 1-3 years of marketing agency experience, B2B or B2C.
  • You are a data-driven marketer with a passion for creative storytelling.
  • Email marketing copywriting skills.
  • Experience in designing and creating content to suit target audiences across various channels.
  • Strong writing, editing, and communication skills.
  • Effectively collaborate within a global environment and a diverse company culture.
  • Strong attention to detail. You will help us see what we’re missing.
  • A motivated, analytical, data-driven, and highly technically savvy individual.
  • Ability to take ownership and work on several different projects.
  • Reporting and analysis skills to measure and present results of campaigns and initiatives.


  • Prior experience using HubSpot, Salesforce Marketing Cloud, MailChimp or equivalent would be advantageous
  • Intermediate HTML/CSS knowledge is a bonus, but not required.

What we offer

  • $65,000-$80,000. Depending on your experience.
  • 30-38h work week – it’s up to you.
  • 26 days of paid annual leave.
  • Work from anywhere in the world for 60 days a year.
  • Workplace flexibility: a hybrid of home/office working to suit all employee needs.
  • Summer party in The Netherlands with TOPdeskers around the world.
  • A job with enormous freedom and room for your input.
  • An exciting supportive international environment.
  • 10 to Grow: a personal training budget, the equivalent of 10% of your annual gross salary to learn new skills. You can also use 10% of your work time for training.
  • Collaboration is key to our success, and we offer team lunches, bonding activities, and company-wide initiatives so you’ll never be siloed

What we value:

  • An enthusiastic, motivated, and genuine individual.
  • Hunger to learn and develop new skills.
  • A willingness to try, fail, learn, and try again.
  • A strong team player with excellent communication skills.
  • Adaptability and resourcefulness.
  • Ownership and initiative.
  • An interest in the SaaS industry.


Are you our future B2B Marketing Automation and Content Specialist? Send your motivation letter and CV to us via the application form.

Tips for your cover letter? Tell us why you are applying for this position and why you would like to work at TOPdesk.

Timelines Applications will close on June 23rd.

Apply now
Only doc, docx of pdf | Max. size: 3 MB
Click or drag a file to this area to upload.
Click or drag a file to this area to upload.

Message for recruiters and headhunters

We understand that you want to search candidates for this job, but we prefer to do that ourselves.